crown media releases

Crown’s Chinese New Year Festival celebrates the Year of the Dragon. 
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Melbourne, Australia. January 2012. Crown’s Chinese New Year Festival and Riverside Hawker’s Bazaar has become an annual tradition in Melbourne’s Lunar New Year celebrations. Now in its tenth year, the festival has expanded its offering and still attracts over 100,000 visitors per day filling the Crown Riverside from Friday 27 January until Sunday 29 January from 11am until 11pm, daily. Admission is free.

This year a spectacular fireworks display will take place on Saturday 28 January from 10.45pm along the Yarra River in front of Crown. Fireworks are customary to Chinese New Year folklore as they are believed to ward off evil spirits.

To celebrate the Year of the Dragon, Crown Riverside will feature a series of activities and entertainment including cooking demonstrations, 45 food and market style stalls, a host of cultural activities, exhibitions and live entertainment including roving and interactive performances.

The Year of the Dragon is often described as the year of luck as the Chinese dragon means good fortune in health, wealth and living a long, prosperous life. Indulge all the senses and sample the traditional delicacies for the entire family including the traditional Prosperity Salad, the popular Durian ice-cream and the array of authentic Asian culinary delights that leave guests spoilt for choice.

Entertainment for the entire family across the weekend includes karaoke, an interactive petting zoo and traditional song and dance. Not to be missed is the spectacular dragon and lion processions which take place throughout the event starting at the Atrium and traversing the festival from Queensbridge Road through to Spencer Street. According to Chinese legend, the dragon is the ruler of the sky and water, and holds the highest position amongst all the animals, whilst the lions serve as its protector. The ceremonial dances serve to ward off evil spirits through the thunderous sound of loud drums and firecrackers.

Crown’s Atrium will be transformed with an elaborate Chinese aerial structure, clustered with delicate spring flowers, lucky charms, firecrackers and stunning internally lit lanterns. To commemorate the Year of The Dragon, Crown has added to the Atrium decorative display, a 2 meter high, hand sculptured, brilliant gold Dragon suspended as a huge lucky charm amongst the gold branches and glorious spring flowers. The Chinese New Year Atrium Display featuring the Gold Dragon will run from 20 January - 5 February 2012.

For further information, including event and performance times, please visit

For further information or media access for filming and photography please contact:

What: Crown’s Chinese New Year Festival

Where: Crown Riverside – spanning from Queensbridge Road through to Spencer Street

When: Hawkers Bazaar - Friday 27 January until Sunday 29 January, from 11am until 11pm, daily Atrium display - Friday 20 January until Sunday 5 February 2012

Admission: Free


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Jodi Crocker
Media Relations Manager Crown Entertainment Complex 03 9292 8672 / 0403 026 600

Ann Peacock
General Manager – Public Relations Crown Entertainment Complex
03 9292 8607 / 0412 334 614 

Crown spreads Christmas cheer delivering hundreds of hampers to open families this Christmas! - 23 December 2011
Every Christmas at Crown a team of volunteers pack hundreds of Christmas Hampers individually prepared by Crown Chefs, for delivery to Open Family Australia.  
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Friday 23 December 2011. Australia, Melbourne. Every Christmas at Crown a team of volunteers pack hundreds of Christmas Hampers individually prepared by Crown Chefs, for delivery to Open Family Australia. The hampers will be delivered to Open Family Australia’s office in Port Melbourne at 9.00am on Christmas morning and a team of volunteers from Crown, along with Open Family Australian staff and volunteers will distribute the hampers to individuals and families in need, so they too can share in the joy of Christmas.


Distribution of Crown Christmas Hampers


Christmas Day, Sunday 25 December 2011


Open Family Australia
Level 1/75 Crockford Street, Port Melbourne




-  Crown Staff unloading hundreds of Crown Christmas Hampers from the delivery trucks

-  Volunteers packing cars full of Crown Christmas Hampers to take to families

-  Crown’s General Manager Public Relations, Ann Peacock for interviews

-  Open Family Chief Executive Officer, Mark Watt for interviews


The Crown Christmas hampers include delicious festive food items like muffins, fruit juice, fresh fruit, turkey wrap, pasta salad, Turkish delight, minced tarts and Christmas pudding.

“At a time like Christmas, when we celebrate with our own families and friends, it is important for us to remember the less fortunate. The Crown Christmas hampers are just a small way of supporting the fine work of Open Family Australia in caring for the homeless people of Melbourne“, said Crown’s General Manager - Public Relations, Ann Peacock.

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For further information please contact:

Nicole Vignone
Media Relations Coordinator Crown Melbourne Limited
T. 03 9292 8608 / 0408 521 471

Stephanie Taylor
Public Relations Coordinator
Crown Melbourne Limited
T. 03 9292 8609 / 0414 603 695

Crown’s First Les Clef d’Or Presented to Crown Towers Chief Concierge, Ronald Maskell - 01 December 2011
On Thursday 15 December 2011, Crown Towers’ Chief Concierge, Ronald Maskell was presented with the coveted Les Clef d’Or (The Golden Keys). 
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Melbourne, Australia, December 2011. On Thursday 15 December 2011, Crown Towers’ Chief Concierge, Ronald Maskell was presented with the coveted Les Clef d’Or (The Golden Keys), in recognition of his high professional standards and established commitment to delivering the best possible service to guests of Crown Towers. This is a pinnacle moment in Ronald’s Concierge career.

Becoming a member of the Les Clef d’Or is not an easy feat. To qualify, Ronald had to work for seven consecutive years as a Concierge, obtain sponsorship from two current Les Clef d’Or members and complete an interview followed by an exam.

This award opens doors for Crown’s other Concierge employees to follow in Ronald’s footsteps and further their career development with Crown Hotels and Les Clef d’Or.

Armed with passion and a willingness to work hard, Ronald began his career at Crown Towers when he was 18 years old as a Porter with no experience or qualifications. Through coaching and grooming from his senior managers and targeted training at Crown College, Ronald gained the skills and knowledge to equip him to step into his dream role that he is in today.

Ronald’s advice to young concierges starting at the beginning of their career is to “Listen and always be helpful no matter how difficult a request may be, and to be passionate about your duties as a Concierge. It is the most life-enriching job I have ever known.”

Group Executive General Manager for Crown Hotels & Retail, Peter Crinis said, “We are honoured to be recognised for the first time by the Les Clef d’Or. We take immense pride in Crown Towers’ commitment to customer satisfaction and are sincerely grateful and humbled to be bestowed with this award. Ronald’s passion for the Concierge profession was noticed from his commencement in 1999. We are honoured that Ronald is the first Les Clef d’Or member at Crown.”

Ronald was also a finalist at the 2011 Hotel Management Awards ‘People Awards’ and named Highly Commended in the Concierge category. 

Ronald has had many heart-warming moments in his time at Crown. “The most memorable for me was in 2008 when I was given a hand-written letter from a 12- year-old girl named Tina to pass onto guest-in-residence, Andrea Bocelli. Tina would play Andrea’s music on her piano to calm her older sister who is disabled. When Andrea Bocelli read the letter he asked me to track down Tina (she had not left any contact details in the letter) as he was astounded at her love of his music at such a young age. I found Tina and sent a limousine to bring her back to Andrea Bocelli’s Penthouse Villa at Crown Towers where she sat with him and played the piano as they sang together for a few hours.”

“Andrea invited Tina and her family to attend his concert in front row seats. The day after the concert, the entire family came to Crown to find me in the hotel lobby and personally thank me. Tina wept with joy as she described her experience and her passion to become an Opera singer and that I made her wildest dreams come true. To this day, Tina continues to write to me about her progress and music. This is my most memorable and my most embarrassing experience at the same time as I too shed a tear in the lobby that day in front of my staff,” said Ronald.

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For further information or to obtain high resolution images, please contact:

Tara Bishop
Media Relations Manager
Crown Entertainment Complex
T. +61 3 9292 8673
M. +61 422 003 549

Ann Peacock
General Manager - Public Relations Crown Entertainment Complex
T. +61 3 9292 8607
M. +61 412 334 614

Background information on the Les Clef d’Or

The association was formed in France in October 1929. It now boasts over 3000 members in over 40 countries. Members can be distinguished by the gold keys they display on their lapels.

Within the Concierge profession the crossed golden keys which adorn the lapels of members of Les Clefs d'Or are recognised across hotel groups, countries and continents, as a luxury brand indicative of professional excellence, and also of a Concierge able to utilize a national and international network of his or her peers to deliver the best possible service and outcomes for their guests.

Established in 1981, the national chapter of the Society currently has 38 members represented in every state of Australia. They are an affiliate of the Union International des Concierge d'Hotels (UICH) based in Paris. 

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