MELBOURNE, Australia. Tuesday 22 December 2016. Crown Melbourne has today announced Jason Somerville’s Twitch.tv account as the exclusive broadcast partner for the 2016 Aussie Millions Poker Championship.
With a reputation that ranks it alongside the highly-acclaimed World Series of Poker, the Aussie Millions is the marquee event on the Asian-Pacific poker calendar. Since its inception in 1998, the tournament has grown into a major stop on the international poker circuit for the world’s greatest poker players.
Twitch.tv, the world's fasting-growing social video platform with more than 100 million members, will offer a unique and interactive Aussie Millions viewing experience for poker enthusiasts everywhere. Somerville will be streaming the 2016 Aussie Millions exclusively through his channel on Twitch.tv from Sunday 24 January to Monday 1 February 2016.
Crown Melbourne’s Chief Operating Officer, Xavier Walsh, said “In 2016 Crown Melbourne made the decision to extend the global reach of the Aussie Millions and make the tournament accessible to poker enthusiasts where they consume poker the most.
“We are committed to providing the most dynamic, compelling and relevant coverage possible, and it was crucial to extend the digital footprint to a new phase whilst including new channels in the social media space, namely Twitch.tv, allowing the world to enjoy the action as it happens”, Mr Walsh said.
Jason Somerville said ‘I’m extremely excited to be teaming up with Crown Melbourne and PokerStars to bring the 2016 Aussie Millions to poker fans around the globe. The Aussie Millions is a marquee event on the international poker calendar and this year. I am honoured to play a part in showcasing the action as the Aussie Millions transitions exclusively into a live streamed online broadcast.
“I am eager to help pioneer a modern poker broadcast that will not only showcase Crown Melbourne as the premiere poker destination that it is, but also highlight live streaming, an unparalleled platform in delivering engaging and compelling content to fans of the game we love.”
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For further media information or interviews please contact:
||Crown’s 2016 Aussie Millions Poker Championship
||Wednesday 13 January to Monday 1 February 2016
||Sunday 24 January to Monday 1 February 2016
||The Crown Poker Room (Level B2, Crown Entertainment Complex)
||Register your interest via http://www.aussiemillions.com/media-accreditation
||www.aussiemillions.com | www.crownpoker.com.au
|Twitter / Facebook:
||#crownpoker #aussiemillions #crownmelbourne
Crown Resorts Limited
T. +61 3 9292 8671
Twitch is the world’s leading social video platform and community for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 1.5 million broadcasters. Twitch’s video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. For more information visit the Twitch website and the blog.
By the Numbers:
ABOUT AUSSIE MILLIONS POKER CHAMPIONSHIP
- 100+ million unique viewers per month
- 1.7+ million unique broadcasters per month
- 12,000+ members of the Twitch Partner Program
- 106 minutes watched per person per day
- 2+ million peak concurrent sitewide viewers
Hosted by Crown Melbourne, one of the world’s leading integrated entertainment resorts, the Aussie Millions transforms Crown into a mecca of the poker world during the peak of the Australian Summer.
Crown Melbourne’s Tournament Director, Joel Williams, said “Crown Melbourne’s Aussie Millions continues to be seen as a ‘must-attend’ on the global poker tour among both recreational players and seasoned pros alike. With a schedule featuring 24 official championship events, 2016 looms as one of the biggest events yet”.
There are few tournaments in the world that offer the kinds of prize pools that the Aussie Millions delivers each year, and in 2016 the schedule will comprise of 24 separate poker events with buy-ins ranging from AUD$1,150 to AUD$250,000. The comprehensive slate of the game’s most popular variations will be on offer and a total of 23 coveted Aussie Millions LK Boutique ‘Championship Rings’ will be awarded to each event winner.
The prize pools provide a substantial incentive to travel and, in addition, each winner will receive a ‘Championship Ring’ for their victory. While the entry fees may sit outside the budget of some players, everyone can qualify via the countless satellite tournaments held during the year and during the event itself, offering players the chance to win a place in the coveted Aussie Millions ‘Main Event’ for a fraction of the AUD$10,600 entry fee.
Nearly 100 poker tables will be set up across the award winning complex to accommodate the thousands of players from around the world who attend Asia-Pacific’s largest poker event. In terms of prize money, the prestigious Aussie Millions ‘Main Event’ shares the limelight with some of Australia’s other major events including the Melbourne Cup, Australian Open and the AFL Grand Final.
ABOUT CROWN MELBOURNE
Crown Melbourne is Australia’s leading integrated entertainment resort attracting approximately 18 million local, interstate and international visitors each year to its 560,000 square metre entertainment complex. The property features 1,600 guest rooms across the complex’s three hotels - Crown Towers, Crown Metropol and Crown Promenade Hotel - in addition to the Palladium, which is Australia’s largest ballroom, a world-class convention centre, more than 70 restaurants and bars, including many of Melbourne’s finest, international designer boutiques, 14 cinemas, two nightclubs and a live entertainment theatre. Crown Melbourne was built at a cost of $2 billion in 1997 and in the period 1997 to 2014 a further $2 billion will have been spent to further enhance Crown Melbourne including building Promenade and Metropol Hotels, expanding the Mahogany Room and further enhancing the restaurant precinct in Crown Melbourne. Crown Melbourne is one of Victoria’s leading tourism icons.