Burberry introduces Mr. Burberry - the new fragrance for men inspired by its British-made Heritage Trench Coat.
Created by Chief Creative and Chief Executive Officer Christopher Bailey, working in collaboration with perfumer Francis Kurkdjian, Mr. Burberry captures the essence of London - a city of great contrasts and contradictions - traditional yet irreverent, elegant without being pristine.
A sensual herbal woody eau de toilette, the fragrance fuses classic scents of British perfumery with unexpected ingredients. Contemporary and sophisticated, the fragrance opens with notes of crisp zesty grapefruit, cut with a seductive base of earthy vetiver and smokey guaiac wood.
The bottle is inspired by the black Heritage Trench Coat and its signature design details. Bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven black gabardine sits around the neck, celebrating the innovative fabric invented by Thomas Burberry more than 100 years ago.
Discover the Mr. Burberry fragrance at the Burberry Crown boutique