Salvatore Ferragamo celebrates the launch of The Studio handbag under the Creative Direction of Paul Andrew with New York based, European artist Ana Kras. The Ferragamo Studio Bag celebrates the founder’s first studio, the Hollywood Boot Shop in California with a digital project marking the first exploration of the distinct colours developed for the Pre-Fall 2018 Collection by Paul Andrew. Through a series of images and short films, Kras opens up her private art studio as she celebrates talent and craft, each inspired by a distinct colour and style of the Ferragamo Studio Bag.
Artisanal craftsmanship becomes the seamless link between Ferragamo’s dedication to Made in Italy, the Florentine tradition of handmade craft, and the delicate yet precise, refined movement of the artist’s hands – the ultimate tool of her trade across all media – a simple reminder of skilled workmanship.
Ana embodies the essence of the Ferragamo Studio woman: an independent, contemporary creative with effortless personal style and purpose, demanding form and function. The artist works in several different fields simultaneously - furniture and object design, interior architecture, drawings, paintings, sculptures, photography and fashion.
Discover more at Salvatore Ferragamo Crown.