crown media releases

Melbourne, Australia. Thursday 17 January 2013. Crown’s highly acclaimed Aussie Millions Poker Championship will commence TODAY, Thursday 17 January 2013 with Event #1 ‘Opening Event’ at 6:15pm. The Opening Event will be the first of the series, of 26 highly anticipated poker events, that range in price from AUD$550 to AUD$1,000,000.
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Crown Announces LK Boutique as official supplier of 2015 Aussie Millions Poker Championship - 16 January 2015
Melbourne, Australia. Friday 16 January 2015. Crown Melbourne has announced LK Boutique as Official Jeweller of the prestigious 2015 Aussie Millions Poker Championship, and naming rights sponsor of Event 21 – ‘LK Boutique $250,000 Challenge’.
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As the Official Jeweller of the 2015 Aussie Millions, LK Boutique will produce; Twenty Championship Rings, the widely-cherished diamond-encrusted ‘Main Event’ Champion’s bracelet, one prestigious watch to be awarded to the winner of the Aussie Millions Opening Event, and the introduction of eight custom diamond-speckled card protectors for each player on the final table of the ‘LK Boutique $250,000 Challenge’.

Managing Director and CEO, James Kennedy, says “LK Boutique is delighted to be involved in such a prestigious event with Crown Resorts. We have enjoyed a long-standing relationship with both Crown and the Aussie Millions Poker Championship and we are thrilled to continue our support for a fourth year in 2015.”
The Aussie Millions is Crown’s premier poker event, and this partnership is a brilliant alignment with LK Boutique, as they are Australia’s premier supplier of the world’s finest watches, jewellery and accessories, carrying the world’s best and most prestigious luxury brands.

Founded in 1976 by Louis & Martha Kennedy, LK Boutique was born from passion for the sheer beauty and precision of the world’s finest timepieces, jewellery and accessories. What started as a labour of love almost four decades ago has flourished into an Australian institution, employing a simple philosophy; to provide Australia’s most extensive collection of prestigious timepieces, high-end jewellery, luxury gifts and accessories, while providing unparalleled customer service for their clients, a true luxury boutique experience.
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Aussie Millions Poker Championship
Crown’s Aussie Millions is held each January in Melbourne, Australia. Holding firm the title of the longest, largest, richest and most prestigious gaming event in the Southern Hemisphere, the Aussie Millions ‘Main Event’ has paid close to AUD$20,000,000 in first prizes to date. In 2015, the event will feature 21 different poker events over 20 consecutive days. The Aussie Millions will run through to Monday 2 February 2015. For more information, visit

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For further media information please contact:
Natasha Stipanov
Corporate Affairs
Crown Resorts Limited
T. +61 3 9292 8671

Jennifer Simmons
LK Boutique
T. +61 3 8614 1102

Aussie Millions Facts and Figures 
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International Sporting Stars to Attend Crown's IMG Tennis Player's Party - 13 January 2015
Melbourne. Sunday 13 January 2013. Held on the eve of the Australian Open, this exclusive gathering of world class tennis professionals and entertainment industry heavy weights will make Crown’s IMG Tennis Players’ Party one of the most high profile events of 2013.
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A Chinese theme will be in play this year with lanterns lining the open-air venue and guests will enjoy a gourmet BBQ offering alongside entertainment from the Absolute 80s Show featuring Brian Mannix (Uncanny Xmen), Dale Ryder (Boom Crash Opera) and Scott Carne (Kids in the Kitchen).

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'Exhibition Hall' Crowns Second Home of the Aussie Millions - 13 January 2015
MELBOURNE, Australia. Tuesday 13 January 2015. Crown Melbourne has unveiled a new film set and tournament playing area for the 2015 Aussie Millions Poker Championship - ‘Exhibition Hall’.
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With the expansion of the Aussie Millions ‘Exhibition Hall’, located in the award winning Crown Conference Centre, will be a second home to poker for the Aussie Millions and the production studio of the Aussie Millions TV series.

Complete with 27 poker tables, café, registration booth and more ‘Exhibition Hall’ will certainly add another level to the superior offering that Crown provides for players.

‘Exhibition Hall’ will host;
 Daily $250 Phase 2 Satellites (at 4pm)
 Nightly $1,150 Phase 3 Satellites (at 6pm)
 Event 10 - Main Event - Final Table
 Event 11 - $100,000 Challenge - Final Table
 Event 12 - No Limit Holdem Terminator
 Event 13 - The Aussie Millions Tournament of Champions
 Event 14 - No Limit Holdem / PLO
 Event 15 - No Limit Holdem - Mix Max
 Event 21 - The LK Boutique $250,000 Challenge - Final Table

The Aussie Millions is a festival of poker, with 21 separate poker events with buy-ins ranging from AUD$1,150 to AUD$250,000. The comprehensive slate of the game’s most popular variations will be on offer and a total of 20 coveted Aussie Millions LK Boutique ‘Championship Rings’ will be awarded to each event winner.

Crown Melbourne’s Director of Poker Jim Preston said “Crown Melbourne’s Aussie Millions Poker Championship has effectively become one of the top poker majors and a favourite amongst some of the most renowned players in the world, and the stage has never been brighter."

Event: Crown’s 2015 Aussie Millions Poker Championship
Dates: Wednesday 14 January to Monday 2 February 2015
Locations: The Crown Poker Room (Level B2, Crown Entertainment Complex)
Exhibition Hall (Crown Conference Centre)
Media Accreditation: Register your interest via
Website: |
Hashtag: #crownpoker #aussiemillions #crownmelbourne

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For further media information please contact:
Natasha Stipanov
Communications and Corporate Affairs
Crown Resorts Limited
Telephone: +61 3 9292 8671

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