crown media releases

The West End at Crown – A New World is WaitingThe West End at Crown – A New World is Waiting - 01 July 2012
Crown’s new destination, The West End is now open.  
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Melbourne, Australia, July 2012. Crown’s new destination, The West End is now open. The West End encompasses two new restaurants – The Merrywell and Cotta, two new bars – Lumia and The Common Room, premium and casual gaming, live entertainment and sports streaming from around the globe.

The new one-stop entertainment precinct is positioned to be the first choice for after-work drinks, a new option for a memorable dining experience without the white table cloths, and the place to be before, after and during all major local and international sporting events.

The West End precinct was a two-year, over $90 million AUD project that has enhanced 15,000 square metres of the Clarendon Street end of the Crown Entertainment Complex.

On Trend Tables
The Merrywell opened in late-April to rave reviews and is quickly earning a reputation as one of the hottest places to be at Crown. Its two international chefs, Grant MacPherson and Sam DeMarco aren’t your average partnership; these two hands-on culinary masterminds have intertwined their knowledge and experience of American and Tex-Mex cuisine and refined it for Australia’s discerning palate.

High quality pub-sized meals with a twist feature on the menu alongside plenty of shared plates options. The venue is two-floors of hipster-print walls, retro-inspired lounge areas, a 7000-strong beer bottle wall art installation which projects moving images as well as front-row balcony seats to witness Crown’s famous fireballs. The terrace’s powerful heaters ensure guests won’t feel Melbourne’s winter.

Feeling Peckish?
Cotta, derived from the word terracotta, is Crown’s new 150-seat café open for breakfast, lunch and dinner. Put simply, the menu at Cotta features dishes with clean, fresh flavours and healthy ingredients.

The menu boasts a range of breakfast options, salads, seafood and meat dishes to suit all taste buds, as well as an extensive dessert menu for those with a sweet tooth.

Menu options include a salad of heirloom tomatoes, grilled dill cucumber and crisp brioche with a la Greque dressing for $13.50, grilled asparagus, poached egg, shaved Parmesan with focaccia croutons and olive oil for $13.50 and main course options of char-grilled king prawns with butter lettuce and watermelon dressing for $21.90 and grilled blue eye fillet with braised fregola, fennel and orange salad and caperberries for $18.90 to name a few.

Take Me To The Action

Transparent screen walls, live bands and DJs, a 5.8 metre projection screen and oversized LCD TV screens dedicated to showing all major domestic and international live sporting events are distinctive features of The Common Room. The bar appears to be set alight with a side-by-side bottle feature, making the bar architecturally striking as well as practical.

The Liquid Kitchen
Lumia cocktail bar is located in the centre of The West End. Guests are encouraged to experience Lumia’s expansive bar, the adjacent Cotta, The Common Room and Lumia’s own terrace. There’s an eye-catching 30-metre-long artwork on the ceiling backlit with LED lighting as well as a ground- breaking cocktail list that will tempt even the most wary. Live Cuban and Latin music will differentiate Lumia and set it apart from its surrounds.

Lumia’s lengthy cocktail list features the best cocktail methods from the past. For instance, some of Lumia’s cocktails adopt a traditional ‘shrub’ method that was popular more than two centuries ago. The shrub practice was devised in the late 18th century as a technique to preserve summer berries and fruits. By mixing the berries in sugar and vinegar, they are reduced down to a dense, sweet liquid that both conserves and enhances the fruits’ flavours.

Upon entering the awe-inspiring back room of Lumia, guests will delight in the bar’s design, décor and be drawn to Lumia’s inviting plush furniture and a sprinkling of premium gaming, not to mention the jaw-dropping 30-metre-long Swarovski crystal mesh beaded chandelier which sparkles through the day and night with the help of LED lighting. Created by an international design team from the Czech Republic, this art installation is worth $250,000.00 AUD.

Once through this room, guests can walk out onto the large terrace area which overlooks the Yarra River with its very own bar.

For the tech-savvy – If it didn’t happen online, did it really happen?

The West End is a Wi-Fi hot-spot making social media easily accessible to visitors. Guests can ‘check in’ to The West End via Facebook or by using The West End App.

Diners can also peruse an interactive digital menu at The Merrywell.

Social Media destinations include:!/themerrywell!/westendatcrown

@westendatcrown #westendatcrown @themerrywell #themerrywell #goodtimesontap

The West End iphone and Android app is a first for Crown Melbourne. The app will offer a range of incentives and offers for Crown’s West End guests and will help visitors plan their night by providing them with all the information needed to make the most out of the West End.

Features include:

Rewards for checking in. For example, complimentary cocktail offers at Lumia

Allows guests to share their journey through The West End on their personal social network

Access to ‘What’s On’ information so guests don’t miss out on their favourite events 

Where is The West End? The new development is located on the corner of Clarendon Street entrance and Crown’s Riverwalk.

For more information, please visit or Crown is committed to providing responsible gaming services by making available education,

information, assistance and resources concerning responsible gaming matters. Crown practises responsible service of alcohol.

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For more information or high resolution images, please contact:

Melissa Pinder
Media Relations Senior Coordinator Crown Melbourne
T. + 61 3 9292 8610
M. + 61 401 182 281

Tara Bishop
Media Relations Manager
Crown Melbourne
T. +61 3 9292 8673
M. +61 422 003 549


Asia-Pacific‟s richest and most prestigious poker series to run from Thursday 17 January to Sunday 3 February 2013 
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Asia-Pacific‟s richest and most prestigious poker series to run from Thursday 17 January to Sunday 3 February 2013 at Crown Melbourne Main Event Championship Begins Sunday 27 January 2013

MELBOURNE, Australia. Friday 15 June 2012. Crown Melbourne has today announced the 2013 Aussie Millions Poker Championship schedule.

Hosted by Crown, one of the world‟s leading integrated entertainment resorts, the 2013 Aussie Millions will officially commence on Thursday 17 January 2013 at 6:15pm, with the first Aussie Millions event the AUD$1,100 No Limit Holdem.

The Aussie Millions is a festival of poker, with 26 separate poker events with buy-ins ranging from AUD$500 to AUD$250,000. The comprehensive slate of the game‟s most popular variations will be on offer and a total of 26 coveted Aussie Millions „Championship Rings‟ will be awarded to each event winner.

Crown‟s Chief Executive Officer Greg Hawkins said “As one of the only remaining independent events on the international poker circuit, the Aussie Millions has effectively become one of the top four poker majors and a favourite amongst some of the most renowned players in the world.”

With a reputation that ranks it alongside the highly acclaimed World Series of Poker (WSOP), Crown will transform into a mecca of the poker world for the Aussie Millions, during the peak of the Australian Summer and host an anticipated 4,000 guests from around the globe, all vying for a slice of the anticipated AUD$20,000,000 plus prize pool.

The prize pools provide a substantial incentive to travel and each winner will also receive a „Championship Ring‟ as a memento of their victory. While the entry fees may sit outside the budget of some players, everyone can qualify via the countless satellite tournaments held during the year and during the event, offering players the chance to win a place in the Aussie Millions „Main Event‟ itself for a fraction of the AUD$10,600 entry fee.

The annual poker tradition, which dates back to 1998, has become a must-visit tournament for global poker players including revered players like 2007 Aussie Millions Champion, Gus Hansen. “It‟s the place I keep coming back to, for the poker, the Australian Open tennis, the atmosphere, the staff and the Australian people. The exquisite effort by Crown to make it a great event for the novice, the aspiring amateur and the high-stakes pro keeps you coming back time after time.” said Hansen.

The Aussie Millions also has major high-stakes cash-game action in the Poker Room, the newly created ultra-lounge „Club 23‟ and the prestigious Mahogany Room. The Crown Poker Room is one of the most prestigious poker venues in the world and is the largest outside Northern America, consisting of over 70 premium poker tables.

On Sunday 20 January 2013, Crown will play host to what has become renowned as the most high profile poker fundraising event in the country „The Joe Hachem and Shane Warne Charity Poker Tournament‟. Created by poker king, Joe Hachem, and Australian cricket legend, Shane Warne, the day will raise much needed funds for seriously ill and underprivileged children throughout Australia for The Shane Warne Foundation. Potential players are encouraged to secure their seats early at

The coveted Aussie Millions Main Event (AUD$10,600, No-Limit Holdem), is the grandest spectacle of all poker events and will garner the majority of the media coverage. The Main Event which begins on Sunday 27 January will reach its Final Table on Saturday 2 February.

In terms of prize money, the prestigious Aussie Millions Main Event shares the limelight with some of Victoria‟s other major events including the Melbourne Cup, Australian Open and the AFL Grand Final.

Some of the game‟s biggest players will meet head-on with locals, online qualifiers and the odd starlet in order to take home the coveted title of Aussie Millions „Main Event‟ Champion and the estimated first prize of AUD$2,000,000.

Event: Crown‟s 2013 Aussie Millions Poker Championship

Dates: Thursday 17 January - Sunday 3 February 2013

Locations: The Crown Poker Room (Level B2, Crown Entertainment Complex) Studio 3 (Level 3, The West End, Crown Entertainment Complex)

Media Accreditation: Register your interest via




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For further media information please contact:

Natasha Stipanov
Media Relations Manager - Gaming & Corporate Crown Melbourne Limited
Telephone: +61 3 9292 8671

About Crown Melbourne

Ann Peacock
General Manager - Public Relations Crown Melbourne Limited
Telephone: +61 3 9292 8607

Crown Melbourne is Australia‟s leading integrated entertainment resort attracting approximately 18 million local, interstate and international visitors each year to its 560,000 square metre entertainment complex. The property features 1,600 guest rooms across the complex‟s three hotels - Crown Towers, Crown Metropol and Crown Promenade Hotel – in addition to the Palladium, which is Australia‟s largest ballroom, a world-class convention centre, more than 70 restaurants and bars, including many of Melbourne‟s finest, international designer boutiques, 14 cinemas, two nightclubs and a live entertainment theatre. Crown Melbourne was built at a cost of $2 billion in 1997 and in the period 1997 to 2014 a further $2 billion will have been spent to further enhance Crown Melbourne including building Promenade and Metropol hotels, expanding the Mahogany Room and further enhancing the restaurant precinct in Crown Melbourne. Crown Melbourne is one of Victoria‟s leading tourism icons.

For more information on Crown Melbourne, please visit our website at


The 2013 Aussie Millions will begin on Thursday 17 January 2013 with the always popular opening event, Event 1: AUD$1,100 ‘Opening Event' No Limit Holdem freeze out tournament. Due to the large field of players, Day 1 of the „Opening Event‟ is divided into three separate starting days (Flight 1 on Thursday 17 January, Flight 2 on Friday 18 January and Flight 3 on Saturday 19 January). Players who make it through the Day 1 will reconvene on Sunday 20 January and play down until the first 2013 Aussie Millions „Championship Ring‟ is awarded.

Flight 2 and 3‟ of Event 1: AUD$1,100 „Opening Event‟ No Limit Holdem are both a Repechage format, whereby players who are eliminated from any of the Day 1 Flights are able to re-enter the event via subsequent Day 1 Flights, along with new players. For example, a player plays Thursday 17 January but is eliminated when their Kings are cracked by an opponent‟s Ace Jack. That player will now have the opportunity to buy in again on Friday 18 January or Saturday 19 January,

The 2012 „Opening Event‟ saw a massive 946 players turn out, generating a AUD$946,000 prize pool, making it the largest tournament field on the schedule. Numbers are expected to grow again at the 2013 Aussie Millions, so expect a huge colourful field and another massive prize pool that will no doubt grow even larger. The „Opening Event‟ has to be the best value tournament on the 2013 Aussie Millions Poker Championship schedule.

Event 2: AUD$1,100 ‘Pot Limit Omaha’ freeze out. The structure for this tournament is also very generous. It will carry a „second chance‟ format, whereby players start with half their chips up front and a second chance card, allowing them to collect the other half at any time during the first 2 levels regardless of their chip stack.

Event 3: AUD$1,100 ‘No Limit Holdem Shootout’ whereby players must win their respective tables before progressing to the next stage of the tournament was a new addition to the Aussie Millions Championship Schedule in 2011 and was a resounding success. Organizers expect this event to grow from the 150 entrants in 2012 and form a nice prize pool.

Event 4: AUD$1,100 ‘No Limit Holdem / Pot Limit Omaha’ was a brand new event on the Aussie Millions schedule in 2012 and proved to be a very popular addition. With the growth of Pot Limit Omaha in recent years and the ever growing popularity of No Limit Holdem, this event will surely draw one of the biggest fields of the Championship.

Event 5: AUD$1,100 ‘No Limit Holdem – Six Max’ was introduced to the schedule in 2011 and surpassed all expectations with a massive field of 372 players, in 2012 there was an even bigger field with 385 entrants. The huge surge in popularity of these short-handed tournaments ensures that there will be even more money on offer next year. Expect to see over a six figure first prize for this event in 2013.

Event 6: AUD$1,150 ‘No Limit Holdem - Rebuys’ with AUD$1,000 Rebuys. The action is always fast and furious for this event with players all trying to build a stack as quickly as possible. Current Aussie Millions Champion, Oliver Speidel, won his first title in this event in 2011.

Event 7: AUD$1,650 ‘No Limit Holdem Bounty Event’ is very similar to the format used for the Bay 101 Shooting Star, whereby each table is allocated a bounty player, awarding $1,000 to any player that busts out the pro on their table. It is a two-day event, and will play down until there are 32 players remaining on Day 1. At the start of Day 2, there will be a re-draw for seats based on chip stacks to four tables of eight players each. Each table will then become a shootout, with the top two players making the „Final Table‟. This is a fantastic event and at only AUD$1,650 is one of the highlights of the Aussie Millions schedule.

The coveted event of Crown’s 2013 Aussie Millions Poker Championship, Event 8: ‘Main Event’.

In 2003, a total of 122 players put down the AUD$10,000 Main Event buy-in and generated a prize-pool over AUD$1 million for the first time ever on Australian soil. Since then, the Aussie Millions „Main Event‟ has not looked back.

The AUD$10,600 „Main Event‟ has five full days of play, with Day 1 split into 3 Flights to accommodate the ever growing field. The structure is one of the best anywhere in the world, with 30,000 start bank, 90 minute levels on Day 1 and Day 2 and then 2 hour levels from Day 3 onwards. Play begins 9 handed, but then is broken down to 8 handed by the end of Day 1 and is re-drawn 8 handed at the start of Day 2. Play continues until there are 36 players remaining, at which time another re-draw occurs and play becomes 6 handed.

The action in other events continues even once the „Main Event‟ commences with Event 9: AUD$1100 ‘Teams Event’ on Sunday 27 January. This event sees two players sharing one stack of chips, with play rotating between the team-mates every level. In a unique twist, the first partner plays with half the start bank and if they are eliminated from the tournament their partner sits with the remaining stack

The Aussie Millions has a number of unique events on its calendar, but none has been more prestigious over the years than Event 10: ‘AUD$100,000 Challenge’. While more recently other events around the world have added six figure buy-in events to their schedule, the Aussie Millions has been hosting these for the past seven years. The best of the best battle it out against the richest of the rich, and it‟s also the event that top corporates have also taken a shining to. It‟s the poker game that compacts the accumulation of wealth, assessing risk and the thrill of negotiation into a quick and easy couple of hands, for a small fee of AUD$100,500.

Regular attendees include Phil Ivey, Gus Hansen, Chris Fergusen, Patrik Antonius, Tom Dwan, along with Aussie locals Joe Hachem, Tony G and Jeffrey Lisandro. Past Champions have included Dan Smith, Sam Trickett, Dan Shak, David Steicke, Howard Lederer, Erick Lindgren and John Juanda.

As the Aussie Millions „Main Event‟ continues the events don‟t stop, with the schedule specifically designed to give players something else to do if they bust out. Unlike other festivals, that end once the „Main Event‟ gets going, the Aussie Millions gives players almost too many choices.

There are many events for the bigger bankrolled players, they include a $2,500 Limit Omaha Hi-Lo, $2,500 Pot Limit Omaha, $2,500 H.O.R.S.E and a $5,000 8 Game Mixed Event. The $5,000 Chinese event also returns after its successful introduction last year

New to the Schedule in 2013 are two different Mix Max Events. Event 12: AUD$1,100 ‘No Limit Holdem - Mix Max’ is on the Monday 28 January while Event 19: AUD$5,000 ‘No Limit Holdem - Mix Max’ is on Thursday 31 January. These events are becoming increasingly popular on the international circuit; they start as full ring games, redraw to six max events at a later stage and finish as a Heads-Up Bracket.

Event 18: AUD$550 ‘Australian Poker Hall of Fame Classic - No Limit’. Members of the Australian Poker Hall of Fame will be out in full force for this one, with Bounties put on their heads and some great prizes up for grabs. This one is sure to be great fun as the old guard mixes it up with the young guns.

Also on the back half of the schedule is Event 20: AUD$2,500 ‘No Limit Holdem - Six Max’ tournament. This one has a ridiculously slow structure so be sure not to miss it on Friday 1 February.

The $100,000 Challenge is an incredible event to witness, but it is not the biggest buy-in event on the schedule. In January 2011, what began as a rumour around the Crown Poker Room quickly grew into a reality when the world‟s first ever AUD$250,000 buy-in tournament was held.

A staggering 20 players ponied up the quarter of a million dollar buy-in, and it was stalwart Erik Seidel who took home the $2.5million first place prize. In 2012, a still impressive 16 players entered with legend Phil Ivey winning the event.

In 2013 Event 21: ‘$250,000 Challenge’ will again feature prominently on the schedule with more wealthy businessmen from Asia expected to participate as the event does not clash with Chinese New Year.

In 2011, Crown hosted the largest poker tournament on the planet, which saw an astounding 20 players entering the $250,000 Super High Roller Event, creating a prize-pool of $5,000,000. The list of entrants was more than impressive and the poker world was again transfixed in January 2012.

Among the stars that took part in the event were the 2011 champion Erik Seidel, Sam Trickett, Tom Dwan, Jason Mercier, John Juanda and Sorel Mizzi. In addition, the event had a handful of businessmen on the felt, including Richard Yong, Paul Phua and Winfred Yu.

Phil Ivey shipped the AUD$2,000,000 first-place prize after defeating Patrik Antonius heads up, officially welcoming himself back into the poker world as if he had never left. With his win, Ivey leapt over Daniel Negreanu into second place on the all-time money list. Even with Ivey‟s absence from tournament poker, he took to the 2012 Aussie Millions with a vengeance and has put himself right back in position as, what many consider, the greatest player on Earth.

Crown will repeat history on Friday 1 February 2013, as the event is staged in „Studio 3‟ from 2:15pm.

Event 23: AUD$600 ‘Turbo No Limit Holdem Cubed’ was a brand new event on the Aussie Millions schedule last year. In 2013 players will have the option to purchase a single AUD $500 rebuy and add- on prior to the end of the first break.

Event 24: ‘$25,000 Challenge’ returns to championship once more. The scheduling issues that saw a reduced field play in 2012 have been resolved with more than 50 entrants expected to participate in 2013.

Another event making its first appearance at these championships is Event 25: AUD$1,100 ‘Pot Limit Omaha Hi Lo’. This event is probably the most requested event we have had in the past few years so expect a large field. More new events added to the schedule in 2013 are a straight AUD$1,100 NLH event and an AUD$1,100 NLH terminator event, both running concurrent with the Main Event.

The final event on the schedule will be action packed as players take their last shot in Event 26: AUD$5,000 ‘Turbo No Limit Holdem – Six Max’. This event was the most requested event from our high rollers as they wanted a chance to have some fun. 

On Wednesday 6 June The Honourable Lord Mayor of Melbourne, Robert Doyle will officially launch ‘The Wall’.
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Melbourne, Australia. June 2012. On Wednesday 6 June The Honourable Lord Mayor of Melbourne, Robert Doyle will officially launch ‘The Wall’ located beneath the Kingsway Bridge along Crown Riverside. The Wall is a newly-developed artwork created by a series of local artists with the direction of Adrian Doyle. The mural is a reflection of Melbourne’s culture and icons, linking contemporary images with the past to reflect the Australian dream and is set to become an attraction for locals and tourists alike.

45 metres in length, The Wall is a vibrant feature piece for the busy Crown Riverside that will draw the attention of passers-by as much as it will be sought out by art enthusiasts and marvelled at by visitors. Doyle who designed the project has won major awards and grants and features in many collections worldwide including the National Gallery of Australia. He is the director of the Melbourne street tours and Blender Studios and has more than 20 solo shows around the world.

Blender Studios has been at the heart of the Melbourne Street art movement for well over a decade so Doyle designed the mural to push the boundaries of contemporary street art language. “This mural is the kind of street/public art that will resonate with Melbournians and tourists alike. This is truly Art by the people for the people, and it will change the urban art scene completely” states Doyle. The mural was a collaborative effort by James Bonnici and Seb Franz plus contributors from internationally known street artirts Regan Tamanui aka Ha – Ha, Anthony Lister, Makatron, Drewfunk and Michael Fikaris.

Melbourne’s street art scene is unique and intrinsic bridging the gap between street and fine art using old techniques with new technology. Crown Riverside welcomes the new statement artwork for the public to enjoy and to celebrate Melbourne’s diversity and talent as a key tourist destination.

For further information or media access for filming and photography please contact:


The launch of THE WALL


Crown Riverside, underneath the Kingsway Bridge.


Midday – 1pm Wednesday 6 June 2012


Honourable Lord Mayor, Robert Doyle, Greg Hawkins, CEO of Crown Melbourne

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For further information or media access for filming and photography please contact: 

Jodi Crocker
Media Relations Manager Crown Entertainment Complex 03 9292 8672 / 0403 026 600

Ann Peacock
General Manager – Public Relations Crown Entertainment Complex
03 9292 8607 / 0412 334 614 

With poker’s popularity exploding across the Asia- Pacific, the World Series of Poker (WSOP), in partnership with Australia’s Crown Melbourne, have today reached a multi-year agreement to bring the major poker tournament series to the region commencing in April 2013. 
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Melbourne, Australia. Tuesday 1 May 2012. With poker’s popularity exploding across the Asia- Pacific, the World Series of Poker (WSOP), in partnership with Australia’s Crown Melbourne, have today reached a multi-year agreement to bring the major poker tournament series to the region commencing in April 2013.

World Series of Poker Asia-Pacific (WSOP APAC) will take place April 4-15, 2013, at Crown Melbourne, and feature five WSOP gold bracelet events.

“Our goal is to establish the worldwide grand slam of poker and use our platform to elevate the game through a series of major championships,” said WSOP Executive Director Ty Stewart. “With WSOP Las Vegas growing annually and WSOP Europe poised for long-term success after five years, the time is right to turn our attention to the dynamic poker scene in Asia and Australia. Given Crown’s success with the ‘Aussie Millions Poker Championship’, we couldn’t ask for a better partner than Crown to establish the Asia-Pacific’s definitive poker festival.”

Crown Melbourne is Australia’s leading integrated entertainment resort attracting approximately 18 million local, interstate and international visitors each year. It is one of the largest entertainment complexes in the world showcasing world-class gaming facilities and is the home of the renowned and most prestigious ‘Aussie Millions Poker Championship’ along with the largest poker room outside North America. The world-class complex also boasts Australia’s best restaurant precinct, international designer brand shopping and award winning hotels - Crown Towers, Crown Promenade and Crown Metropol.

“This exciting partnership brings together two industry leaders, and two strong brands, to create a premier poker event in this region,” said Crown Melbourne’s Chief Executive Officer, Greg Hawkins. “Our agreement firmly aligns with our objective of attracting the very best local and international players, all vying for a coveted WSOP bracelet. We are incredibly proud of what we have achieved with the Aussie Millions and look forward to featuring WSOP Asia Pacific on our poker calendar in April 2013.”

The agreement marks the first time the WSOP is exporting its prestigious tournament series to Australia, and marks just the second expansion of the 42-year-old brand, after the advent of WSOP Europe in 2007. To date, WSOP gold bracelets have only been awarded in Las Vegas (1970-2011), London (2007-2010) and France (2011).

Crown’s agreement with the WSOP includes provisions for international television production of the event and is expected to be shown globally on ESPN.

Legions of locals have been swept up in the Australian poker boom that was ignited when Melbournian and Crown ambassador Joe Hachem became the 2005 World Series of Poker Champion, scooping up $7.5 million in prize money for his efforts.

“It’s thrilling to think the World Series of Poker is coming to Australian soil,” said Joe Hachem. “I know first-hand what a life-changing moment winning the WSOP gold bracelet was and how it served as a catalyst for the growth of poker in Australia and Asia. It will be a dream come true to host a worldwide poker event such as this at Crown. I can’t wait.”

Crown’s CEO Greg Hawkins further added, “This initiative will provide Crown with significant exposure in Asia, Europe and America, and forms an integral part of Crown’s global marketing strategy to attract further international visitors to Australia and Crown Melbourne.”

The complete schedule and dates are expected to be announced later this year.

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USA, EUROPEAN MEDIA: For further information including images please contact:

Seth Palansky
Vice President, Corporate Communications Caesars Interactive Entertainment, Inc. Tel: +702 407 6344

AUSTRALIAN, ASIAN MEDIA: For further information including images please contact:

Natasha Stipanov
Media Relations Manager - Gaming & Corporate Crown Melbourne Limited
Tel: +61 3 9292 8671

Ann Peacock
General Manager - Public Relations Crown Melbourne Limited
Tel: +61 3 9292 8607 

A Game-Changing Gastro Pub, The Merrywell, is Now Open at Crown with Innovative Globe-Trotters Grant MacPherson and Sam DeMarco - 25 April 2012
The Merrywell is a modern interpretation of a gastronomy-driven pub offering a trail-blazing blend of quality food, drink and service in Melbourne’s hottest new bar and restaurant. 
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Melbourne, Australia, April 25 2012. The Merrywell is a modern interpretation of a gastronomy-driven pub offering a trail-blazing blend of quality food, drink and service in Melbourne’s hottest new bar and restaurant.

Need to know: When is it open?

Where is it? What to eat?

The Merrywell officially opened on Tuesday 24 April.
The upstairs bar, outdoor terrace and restaurant will be open daily from Wednesday 25 April. A downstairs breakfast and burger bar will follow.

It’s in Crown’s emerging “West End” precinct, on the corner of Clarendon Street and Crown’s Riverside.

Think Brit-grub favourites, “Piggies in Blanket” ($14), Devilish Shrimp Scottish Eggs ($15), moreish Mac & Cheese bites ($12), Cuban egg rolls, ($14), Lobster rolls ($21), Thai Crab Toast ($12), grilled fish soft tacos ($14), cool burgers ($18), Sammy D’s famous chicken lollipops with blue cheese fondue ($21), and a roll-call of re-interpreted classics and old- school faves re-invented such as seafood Shepherd’s pie ($38), beef short-rib pot pie ($36) D&G BLT with bacon, roast pork, pancetta, rocket, tomato, and a sunny-side up egg ($26) and a wood-grilled 1.2kg 35 day wet-aged rib eye – affectionately named the Caveman, served with crisp onion rings and house-made steak sauce ($99).

Craving something sweet? Try a lamington trifle, chocolate mousse, mango pudding, rice pudding or Chai tea crème brulee. They’re all $10 each and served in jars. For those who can’t decide, there is a sampler of shooter-sized desserts so you can try or share, five at once ($12).

Choose from a list of 30 bottled beers, 8 beers on tap, including Beez Neez, White Rabbit and Dirty Granny cider, Vestal purified water, local and imported wines and a hand-crafted cocktail list featuring Sammy D’s Aviator with Plymouth gin, Luxardo maraschino liqueur and lemon juice ($21) Tall Poppy, which is a heady mix of Absolut citron, rhubarb-infused Aperol, vanilla, fresh lemon, new season cherries and topped up with sparkling wine ($23) and jugs of sangria.

Casual. Unpretentious. High energy. Designed by Melbourne-based leading architects and interior designers, Mills Gorman, The Merrywell’s designers maximised the site’s expansive views of the Yarra River and created a series of inviting spaces that matched with eye- catching posters, unexpected design details such as an illuminated wall made out of 9000 beer bottles and clever service areas combine to create one of Melbourne’s most innovative dining spaces. Whether dining solo, as a couple or celebrating with a crowd, there are well-thought out pockets in which to gather, graze, unwind, relax and have fun.

Set to a backing track of the DJ’s vinyl collection, an informed gathering of taste-makers, trend-hunters and those wishing to relax and celebrate will be able to soak up the atmosphere overlooking Melbourne’s Yarra River and choose from a modern day burger bar downstairs and the “Top of The Merrywell” restaurant upstairs, complete with an outdoor heated terrace.

What to drink?

What will it look like?

Who will go?

How to book?

Call +61 3 9292 7468.

Water To Benefit The Reach Foundation

During recent months in Melbourne, both Grant MacPherson and Sam DeMarco have been moved by the incredible and meaningful work of The Reach Foundation. Grant MacPherson and Sam DeMarco are
pleased to announce that a significant percentage of proceeds from all Vestal purified still and sparkling water sold will be donated to the Reach Foundation.

Who are Grant MacPherson and Sammy D?

Scottish-born, Las Vegas-based chef, Grant MacPherson and acclaimed American chef, Sam DeMarco (Sammy D), who is best known for making dishes that other chefs crave, are culinary pioneers who are not afraid to break with tradition and are equally at home in the kitchen and behind the bar.

Their interest in local and seasonal produce borders on an obsession and they’ve trekked around the world in their pursuit of satisfying cravings and sharing their passion for hospitality. They’ve now cherry-picked Melbourne for their latest venture, their first time working together in Australia.

“We’ve been blown away by the quality of Australian produce, so our goal is to have our menu reflect this. For us, it’s all about showcasing and celebrating these sensational seasonal flavours,” comments Grant MacPherson.

“My hot tip would be to come with an appetite and a group of friends, that way you’ll be able to work your way through the menu and try as many taste sensations as possible, and don’t forget to save room for something sweet,” recommends Sam DeMarco.

No bookings required at the burger bar. Restaurant bookings suggested.

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For more information, to arrange a site inspection, menu tasting or to arrange an interview with Grant MacPherson or Sam DeMarco, please contact:

Tara Bishop
Media Relations Manager
T. +61 3 9292 8673
M. +61 422 003 549

Ann Peacock
General Manager - Public Relations T. +61 3 9292 8607
M. +61 412 334 614

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