crown media releases

WORLD SERIES OF POKER ANNOUNCES PARTNERSHIP WITH CROWN FOR MAJOR POKER SERIES DEBUTING IN MELBOURNE, AUSTRALIA IN 2013 - 01 May 2012
With poker’s popularity exploding across the Asia- Pacific, the World Series of Poker (WSOP), in partnership with Australia’s Crown Melbourne, have today reached a multi-year agreement to bring the major poker tournament series to the region commencing in April 2013. 
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Melbourne, Australia. Tuesday 1 May 2012. With poker’s popularity exploding across the Asia- Pacific, the World Series of Poker (WSOP), in partnership with Australia’s Crown Melbourne, have today reached a multi-year agreement to bring the major poker tournament series to the region commencing in April 2013.

World Series of Poker Asia-Pacific (WSOP APAC) will take place April 4-15, 2013, at Crown Melbourne, and feature five WSOP gold bracelet events.

“Our goal is to establish the worldwide grand slam of poker and use our platform to elevate the game through a series of major championships,” said WSOP Executive Director Ty Stewart. “With WSOP Las Vegas growing annually and WSOP Europe poised for long-term success after five years, the time is right to turn our attention to the dynamic poker scene in Asia and Australia. Given Crown’s success with the ‘Aussie Millions Poker Championship’, we couldn’t ask for a better partner than Crown to establish the Asia-Pacific’s definitive poker festival.”

Crown Melbourne is Australia’s leading integrated entertainment resort attracting approximately 18 million local, interstate and international visitors each year. It is one of the largest entertainment complexes in the world showcasing world-class gaming facilities and is the home of the renowned and most prestigious ‘Aussie Millions Poker Championship’ along with the largest poker room outside North America. The world-class complex also boasts Australia’s best restaurant precinct, international designer brand shopping and award winning hotels - Crown Towers, Crown Promenade and Crown Metropol.

“This exciting partnership brings together two industry leaders, and two strong brands, to create a premier poker event in this region,” said Crown Melbourne’s Chief Executive Officer, Greg Hawkins. “Our agreement firmly aligns with our objective of attracting the very best local and international players, all vying for a coveted WSOP bracelet. We are incredibly proud of what we have achieved with the Aussie Millions and look forward to featuring WSOP Asia Pacific on our poker calendar in April 2013.”

The agreement marks the first time the WSOP is exporting its prestigious tournament series to Australia, and marks just the second expansion of the 42-year-old brand, after the advent of WSOP Europe in 2007. To date, WSOP gold bracelets have only been awarded in Las Vegas (1970-2011), London (2007-2010) and France (2011).

Crown’s agreement with the WSOP includes provisions for international television production of the event and is expected to be shown globally on ESPN.

Legions of locals have been swept up in the Australian poker boom that was ignited when Melbournian and Crown ambassador Joe Hachem became the 2005 World Series of Poker Champion, scooping up $7.5 million in prize money for his efforts.

“It’s thrilling to think the World Series of Poker is coming to Australian soil,” said Joe Hachem. “I know first-hand what a life-changing moment winning the WSOP gold bracelet was and how it served as a catalyst for the growth of poker in Australia and Asia. It will be a dream come true to host a worldwide poker event such as this at Crown. I can’t wait.”

Crown’s CEO Greg Hawkins further added, “This initiative will provide Crown with significant exposure in Asia, Europe and America, and forms an integral part of Crown’s global marketing strategy to attract further international visitors to Australia and Crown Melbourne.”

The complete schedule and dates are expected to be announced later this year.

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USA, EUROPEAN MEDIA: For further information including images please contact:

Seth Palansky
Vice President, Corporate Communications Caesars Interactive Entertainment, Inc. Tel: +702 407 6344 spalansky@caesars.com

AUSTRALIAN, ASIAN MEDIA: For further information including images please contact:

Natasha Stipanov
Media Relations Manager - Gaming & Corporate Crown Melbourne Limited
Tel: +61 3 9292 8671 natashas@crownmelbourne.com.au

Ann Peacock
General Manager - Public Relations Crown Melbourne Limited
Tel: +61 3 9292 8607 annp@crownmelbourne.com.au 

A Game-Changing Gastro Pub, The Merrywell, is Now Open at Crown with Innovative Globe-Trotters Grant MacPherson and Sam DeMarco - 25 April 2012
The Merrywell is a modern interpretation of a gastronomy-driven pub offering a trail-blazing blend of quality food, drink and service in Melbourne’s hottest new bar and restaurant. 
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Melbourne, Australia, April 25 2012. The Merrywell is a modern interpretation of a gastronomy-driven pub offering a trail-blazing blend of quality food, drink and service in Melbourne’s hottest new bar and restaurant.

Need to know: When is it open?

Where is it? What to eat?

The Merrywell officially opened on Tuesday 24 April.
The upstairs bar, outdoor terrace and restaurant will be open daily from Wednesday 25 April. A downstairs breakfast and burger bar will follow.

It’s in Crown’s emerging “West End” precinct, on the corner of Clarendon Street and Crown’s Riverside.

Think Brit-grub favourites, “Piggies in Blanket” ($14), Devilish Shrimp Scottish Eggs ($15), moreish Mac & Cheese bites ($12), Cuban egg rolls, ($14), Lobster rolls ($21), Thai Crab Toast ($12), grilled fish soft tacos ($14), cool burgers ($18), Sammy D’s famous chicken lollipops with blue cheese fondue ($21), and a roll-call of re-interpreted classics and old- school faves re-invented such as seafood Shepherd’s pie ($38), beef short-rib pot pie ($36) D&G BLT with bacon, roast pork, pancetta, rocket, tomato, and a sunny-side up egg ($26) and a wood-grilled 1.2kg 35 day wet-aged rib eye – affectionately named the Caveman, served with crisp onion rings and house-made steak sauce ($99).

Craving something sweet? Try a lamington trifle, chocolate mousse, mango pudding, rice pudding or Chai tea crème brulee. They’re all $10 each and served in jars. For those who can’t decide, there is a sampler of shooter-sized desserts so you can try or share, five at once ($12).

Choose from a list of 30 bottled beers, 8 beers on tap, including Beez Neez, White Rabbit and Dirty Granny cider, Vestal purified water, local and imported wines and a hand-crafted cocktail list featuring Sammy D’s Aviator with Plymouth gin, Luxardo maraschino liqueur and lemon juice ($21) Tall Poppy, which is a heady mix of Absolut citron, rhubarb-infused Aperol, vanilla, fresh lemon, new season cherries and topped up with sparkling wine ($23) and jugs of sangria.

Casual. Unpretentious. High energy. Designed by Melbourne-based leading architects and interior designers, Mills Gorman, The Merrywell’s designers maximised the site’s expansive views of the Yarra River and created a series of inviting spaces that matched with eye- catching posters, unexpected design details such as an illuminated wall made out of 9000 beer bottles and clever service areas combine to create one of Melbourne’s most innovative dining spaces. Whether dining solo, as a couple or celebrating with a crowd, there are well-thought out pockets in which to gather, graze, unwind, relax and have fun.

Set to a backing track of the DJ’s vinyl collection, an informed gathering of taste-makers, trend-hunters and those wishing to relax and celebrate will be able to soak up the atmosphere overlooking Melbourne’s Yarra River and choose from a modern day burger bar downstairs and the “Top of The Merrywell” restaurant upstairs, complete with an outdoor heated terrace.

What to drink?

What will it look like?

Who will go?

How to book?

Call +61 3 9292 7468.

Water To Benefit The Reach Foundation

During recent months in Melbourne, both Grant MacPherson and Sam DeMarco have been moved by the incredible and meaningful work of The Reach Foundation. Grant MacPherson and Sam DeMarco are
pleased to announce that a significant percentage of proceeds from all Vestal purified still and sparkling water sold will be donated to the Reach Foundation.

Who are Grant MacPherson and Sammy D?

Scottish-born, Las Vegas-based chef, Grant MacPherson and acclaimed American chef, Sam DeMarco (Sammy D), who is best known for making dishes that other chefs crave, are culinary pioneers who are not afraid to break with tradition and are equally at home in the kitchen and behind the bar.

Their interest in local and seasonal produce borders on an obsession and they’ve trekked around the world in their pursuit of satisfying cravings and sharing their passion for hospitality. They’ve now cherry-picked Melbourne for their latest venture, their first time working together in Australia.

“We’ve been blown away by the quality of Australian produce, so our goal is to have our menu reflect this. For us, it’s all about showcasing and celebrating these sensational seasonal flavours,” comments Grant MacPherson.

“My hot tip would be to come with an appetite and a group of friends, that way you’ll be able to work your way through the menu and try as many taste sensations as possible, and don’t forget to save room for something sweet,” recommends Sam DeMarco.

No bookings required at the burger bar. Restaurant bookings suggested.

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For more information, to arrange a site inspection, menu tasting or to arrange an interview with Grant MacPherson or Sam DeMarco, please contact:

Tara Bishop
Media Relations Manager
T. +61 3 9292 8673
M. +61 422 003 549
E. tarab@crownmelbourne.com.au

Ann Peacock
General Manager - Public Relations T. +61 3 9292 8607
M. +61 412 334 614
E. annp@crownmelbourne.com.au 

Crown’s Mothers’ Day Gift Guide – Sunday 13 May 2012 - 20 April 2012
Making Mums feel appreciated, pampered and special is the aim of Mothers’ Day, and with this in mind, Crown’s restaurants, hotels and spas have created dining and indulgence experiences to cater for all Mums on Sunday 13 May or as a gift that they can use at their leisure. 
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Melbourne, Australia, 20 April 2012. Making Mums feel appreciated, pampered and special is the aim of Mothers’ Day, and with this in mind, Crown’s restaurants, hotels and spas have created dining and indulgence experiences to cater for all Mums on Sunday 13 May or as a gift that they can use at their leisure.

ACCOMMODATION AND PAMPERING GIFTS

Luxe accommodation at Crown Metropol from $395.00 with access to 28 for $55.00 per person – Mum can relax in this sanctuary with spacious surrounds and access to level 28 where she can enjoy panoramic views of the Melbourne city skyline, personalised concierge and reception, complimentary breakfast, all day refreshments and pre-dinner drinks nightly. Mums can choose from a king bed or two queens if you all want to celebrate as a family together. The bathroom cleverly maximises the sense of space with an oversized shower, large vanity and privacy screen.

Crown Spa Gift Certificate and Bathrobe offer $250.00 - Crown’s bathrobes are a highly coveted item by celebrities and hotel guests alike. To celebrate Mothers’ Day, Crown Gifts are giving away a complimentary luxurious bath robe valued at $120.00 when any $250.00 Crown Spa gift certificate is purchased.

ISIKA Rosemary Mint Body Wrap $165.00 - Most Mothers are in need of some pampering and de-stressing and this treatment will do just that. Both body and mind will be renewed in this stimulating treatment where the body is exfoliated, smoothed, softened and wrapped. Essences of rosemary and peppermint will awaken the senses and stimulate circulation, while a scalp and foot massage can restore some much-needed balance to the body.

WORLD-CLASS DINING EXPERIENCES

Food and Beverage vouchers can be purchased online from Crowngifts.com, or your family can simply surprise and spoil Mum by treating her to a night out at one of Crown’s restaurants.

Mr Hive Kitchen & Bar: Three courses including a shared entrée and glass of Champagne on arrival for $75.00 per person.
Nobu: Five course Omakase (from the heart) set menu with a glass of Veuve Clicquot NV for $140.00 per adult. Koko: Five course set menu including a glass of Moet & Chandon Imperial NV for $150.00 per adult.

Silks: Six course set menu including a glass of Moet & Chandon Brut Imperial for $140.00 per adult.
Number 8 restaurant & wine bar: Three course set menu with a glass of Moet & Chandon Imperial NV for$150.00 per adult.
Breezes: Three course set menu including a glass of Moet & Chandon Imperial NV for $120.00 per adult.
JJ’s Bar & Grill: International seafood buffet including a glass of Moet & Chandon Imperial NV and entertainment for $130.00 per adult and $75.00 per child.

Reservations are essential and can be made by contacting 03 9292 5777.
Terms and conditions apply.

View Media Release

For more information for to make a purchase please visit www.crowngifts.com.au For more information or images, please contact:

Melissa Pinder
Media Relations Senior Coordinator Crown Entertainment Complex
T. +61 3 9292 8610
M. +61 401 182 281
E. melissap@crownmelbourne.com.au

Tara Bishop
Media Relations Manager
Crown Entertainment Complex
T. +61 3 9292 8673
M. +61 422 003 549
E. tarab@crownmelbourne.com.au 

CROWN TO BE THE HOME OF THE TV WEEK LOGIE AWARDS FOR THE NEXT FIVE YEARS - 14 April 2012
Crown Melbourne’s Chief Executive Officer, Greg Hawkins, is pleased to announce that the Crown Entertainment Complex’s Palladium Ballroom will continue to be the prestigious venue for the TV Week Logie Awards until at least 2017. 
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Melbourne, Australia April 14 2012. Crown Melbourne’s Chief Executive Officer, Greg Hawkins, is pleased to announce that the Crown Entertainment Complex’s Palladium Ballroom will continue to be the prestigious venue for the TV Week Logie Awards until at least 2017.
Crown is thrilled to remain the home of the annual TV Week Logie Awards which celebrates the best of Australian television and film talent.
“We congratulate Channel Nine and the Victorian Government, in particular the Minister for Innovation, Services and Small Business, Louise Asher, Film Victoria and the Victorian Major Events Company, for its ongoing support to one of the Australian entertainment industry’s most coveted and well-loved live television events,” commented Greg Hawkins.
Crown has been a major supporter and venue for the TV Week Logie Awards since 1997. The event has an enviable reputation for being one of the Australian public’s most watched awards nights and is renowned as one of the film and television industries’ most celebrated and highly anticipated hallmark events.
“Not only are the TV Week Logie Awards an enormous drawcard for passionate television viewers, there is also a significant positive economic impact for the State of Victoria. By 2017, Crown will be able to celebrate a tremendous milestone of being a continuous sponsor of the TV Week Logies Awards for 20 consecutive years,” continued Greg Hawkins.
In association with Channel Nine, Crown will work alongside Film Victoria and Victorian Major Events Company to maximise both the economic and exposure benefits to Victoria in hosting the TV Week Logie Awards and to further cement Victoria’s reputation as a remarkable production location for television and major events.

View Media Release

For further media information relating to this announcement, please contact:
Tara Bishop
Media Relations Manager Crown Melbourne Limited Telephone: +61 3 9292 8673 Mobile: +61 422 003 549 tarab@crownmelbourne.com.au
Ann Peacock
General Manager Public Relations Crown Melbourne Limited Telephone: +61 3 9292 8607 Mobile: +61 412 334 614 annp@crownmelbourne.com.au 

CROWN’S 2012 MELBOURNE POKER CHAMPIONSHIP - 03 April 2012
In the world of poker, the person sitting next to you could be a computer programmer, nurse, politician, fund manager, fashion designer, property millionaire, comedian or international poker pro. 
Show Details

Melbourne, Australia. Tuesday 3 April 2012. In the world of poker, the person sitting next to you could be a computer programmer, nurse, politician, fund manager, fashion designer, property millionaire, comedian or international poker pro. So, it will be at Crown’s 2012 Melbourne Poker Championship, one of the most prestigious and sought-after titles on the Australian poker calendar, running from 3 May until 14 May at Melbourne’s renowned Crown Poker Room.

This year’s Championship boasts ten official tournaments including two championships. The first event on the schedule will be the ninth instalment of the ‘Joe Hachem Deepstack Series’: a $550 No Limit Holdem event that always attracts a large field. The other championship event on offer is Event 8: Melbourne Poker Championships Main Event ($1100), and there will also be other daily satellite events to participate in from as little as $65.

There is a new twist on an old favourite, with this year’s Event 3: No Limit Holdem Teams - Non Stop Turbo ($300), open to teams of two or three players. Team-mates will then be able to change after each orbit on their table, with no team-mate allowed to play more than one consecutive orbit.

The first Melbourne Poker Championship was held in 2002 where a modest field of 66 players took their seats in the $300 buy-in ‘No Limit Holdem Main Event’. Last year’s ‘Main Event’ was played with 502 entrants from all over the country. Scott Peel emerged victorious, walking away with a cool $104,500 for his efforts.

The 2012 Melbourne Poker Championships will be one of the most enthralling to date, with the prize pool expected to tip over $500,000. A massive field of players are expected to compete including hometown hero and WSOP champion Joe Hachem, 2012 Aussie Millions champion Oliver Speidel, spin king Shane Warne and defending champion Scott Peel.

New events on this year’s schedule include Event 9: Turbo Terminator ($400) with $100 for every player eliminated, the action on the felts is sure to be fast and loose. Also new is Event 10: NLH - Turbo Ante Up! ($200), in this format the one blind stays at the minimum, while the antes are raised every level. As the very last event on the schedule and at a $200 buy in, this event is sure to attract plenty of interest.

With tournaments available from as little as $65, Crown’s 2012 Melbourne Poker Championship is designed to identify Australia’s top poker talent and is expected to attract over 3,000 plus hopefuls from across the country all vying for a slice of more than $500,000.00 in prize money on offer.

For further information including media accreditation, images or interviews please contact:

Poker Event:

2012 Melbourne Poker Championship

Dates:

3-14 May 2012

Location:

Crown Poker Room (Level B2, Crown Entertainment Complex)

Details:

For tournament details and entry forms view www.crownpoker.com.au

View Media Release

Natasha Stipanov
Media Relations Manager - Gaming & Corporate Crown Melbourne Limited
T. +61 3 9292 8671
E. natashas@crownmelbourne.com.au

Ann Peacock
General Manager - Public Relations Crown Melbourne Limited
T. +61 3 9292 8607
E. annp@crownmelbourne.com.au 

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