crown media releases

James Packer, Chairman Crown Resorts, Launches Crown’s Second Reconciliation Action Plan - 31 July 2015
Today Crown Resorts (Crown) is launching its second Reconciliation Action Plan. Reconciliation Australia has classified the RAP at an Elevate level (the highest and most ambitious category) recognising that Crown is working towards real change and reconciliation for Australia.
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Crown has achieved all the targets established in the first RAP, and the second RAP sustains its focus on respectful relationships between Aboriginal and Torres Strait Islander communities and Crown’s employees. Significantly, in this new RAP, some of Crown’s Indigenous employees will be placed into leadership programs so that they develop skills and gain experience to help them move into senior management roles in the company. As well, new targets in terms of culture, employment, procurement and Crown’s commitment to the broader Indigenous community have been established.

Justin Mohamed, CEO of Reconciliation Australia, said: “Crown Resorts has proved itself a game changer in Aboriginal and Torres Strait Islander employment and its broader reconciliation initiatives. With its Elevate RAP, Crown Resorts has set the bar high to benefit Aboriginal and Torres Strait Islander people and is determined to succeed in its endeavour.”

As one of Australia’s largest private sector employers, Crown has always understood its responsibility to provide employment opportunities for Aboriginal and Torres Strait Islander Australians.

James Packer said: “Crown believes that providing meaningful employment is the best way for our company to help close the gap on Indigenous disadvantage. I am proud to say that our Indigenous Employment Program is widely considered a best practice model and that, in July this year, we employed our 450th Indigenous employee. We recognise there is a lot more to do and we are committed to giving our fine Indigenous employees the opportunity to move into significant management roles as our second RAP progresses.”

To extend its commitment to reconciliation beyond employment and training, the Crown Resorts Foundation, in partnership with the Packer Family Foundation, has created a $200 million National Philanthropic Fund. The Crown Resorts Foundation believes that the key to Indigenous employment is having strong education pathways that begin early in life and that’s why a key focus of this initiative is to support key community organisations that are working to empower young Aboriginal and Torres Strait Islanders through education opportunities.

The Foundations recently announced a further $2 million commitment over the next two years to Indigenous education organisations that include the Aurora Education Foundation, Australian Indigenous Education Foundation, Australian Indigenous Mentoring Experience (AIME), Australian Literacy and Numeracy Foundation, Clontarf Foundation and Ted Noffs - Indigenous Schools Project.

Key facts about Crown’s commitment to Indigenous employment:

  • Crown has employed over 450 Indigenous Australians since the commencement of the Program and is on track to achieve its target of 2000 employees by 2021.
  • Crown’s Indigenous Employment Program has been recognised with a number of awards, most recently the Australian Human Resources Institute’s Indigenous Employment Award and the Australian Business Awards for Community Contribution in 2014.
  • Crown Indigenous employees have earned over $18m in wages since the inception of the program.
  • Crown’s Indigenous employees hold gatherings six times per year in alignment with the six seasons of the Noongar calendar. These gathering are essential in creating a sense of community and support.
  • Crown’s Indigenous employees represent communities from all states and territories. They include communities ranging from Yamatji in North West of Western Australia to the Mouheneenner of South West Tasmania.
  • Crown’s Indigenous employees range in ages from 18 – 62 years.
View Full Media Release
View Reconciliation Action Plan Booklet

For further information please contact:
Natasha Stipanov
Corporate Affairs
Crown Resorts
T. +61 3 9292 8671
M. +61 434 187 828

Asia-Pacific’s richest and most prestigious poker series will run from Wednesday 13 January to Monday 1 February 2016 at Crown Melbourne, Australia. ‘Main Event’, part of the Asia Pacific Poker Tour (APPT), begins Sunday 24 January 2016.
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Crown Melbourne has today announced the 2016 Aussie Millions Poker Championship schedule, Wednesday 13 January to Monday 1 February.

Hosted by Crown Melbourne, one of the world’s leading integrated entertainment resorts, the Aussie Millions transforms Crown into a mecca of the poker world during the peak of the Australian Summer.

With a reputation that ranks it alongside the highly acclaimed World Series of Poker, the Aussie Millions is the marquee event on the Asia Pacific poker calendar that has grown into a major stop on the international poker circuit by majority of the world’s greatest players, since its inception in 1998.

Crown Melbourne’s Tournament Director Joel Williams said “Now in its’ eighteenth year, Crown Melbourne’s Aussie Millions Poker Championship continues to be seen as a ‘must-attend’ on the global poker tour among both recreational players and seasoned pros alike. With a schedule featuring 24 official Championship events, 2016 looms as one of the biggest events yet”.

Every year, an estimated 2,000 players from all across the world descend on Melbourne for the three week poker festival, all with hopes of taking home part of the estimated AUD$30 million prize pool that’s generated each year.

There are few tournaments in the world that offer the kinds of prize pools that the Aussie Millions delivers each year, and in 2016 the schedule will comprise of 24 separate poker events with buy-ins ranging from AUD$1,150 to AUD$250,000. The comprehensive slate of the game’s most popular variations will be on offer and a total of 23 coveted Aussie Millions LK Boutique ‘Championship Rings’ will be awarded to each event winner.

The winner of the Aussie Millions ‘Main Event’ will not only walk away with an estimated AUD$1.6 million dollar first prize, but also the one of a kind ‘Main Event’ Champion bracelet designed by LK Boutique valued at over AUD$25,000.

The Aussie Millions has always been known for its prestigious events, and huge prize pools. It was the first championship in the world to introduce a six figure buy-in, and the first again to raise the stakes to AUD$250,000. All the High Stakes events will be back in 2016, with the $25,000, $100,000 & $250,000 Challenges all on the schedule again, assuring the world’s best (and richest) players will make the journey down under.

The poker festival reaches its pinnacle with the Asia-Pacific’s longest-running poker tournament, the grandest spectacle of all poker events and will garner the majority of the media coverage, the coveted $10,600 buy-in No-Limit Hold’em Aussie Millions ‘Main Event’ championship, part of the Asia Pacific Poker Tour (APPT), which is slated to run over eight consecutive days from Sunday 24 January - Sunday 31 January 2016.

The Aussie Millions ‘Main Event’ will feature three starting flights; Flight 1 - Sunday 24 January, Flight 2 - Monday 25 January and Flight 3 - Tuesday 26 January.

The prize pools provide a substantial incentive to travel and in addition, each winner will receive a ‘Championship Ring’ for their victory. While the entry fees may sit outside the budget of some players, everyone can qualify via the countless satellite tournaments held during the year and during the event itself, offering players the chance to win a place in the coveted Aussie Millions ‘Main Event’ for a fraction of the AUD$10,600 entry fee.

Nearly 100 poker tables will be set up across more the award winning complex to accommodate the thousands of players from around the world who attend Asia-Pacific’s largest poker event.

In terms of prize money, the prestigious Aussie Millions ‘Main Event’ shares the limelight with some of Australia’s other major events including the Melbourne Cup, Australian Open and the AFL Grand Final.

Event: Crown’s 2016 Aussie Millions Poker Championship
Dates: Wednesday 13 January to Monday 1 February 2016
Locations: The Crown Poker Room (Level B2, Crown Entertainment Complex)
Exhibition Hall (Crown Conference Centre)
Media Accreditation: Register your interest via
Website: |
Hashtag: #crownpoker #aussiemillions #crownmelbourne

For further media information please contact:

Natasha Stipanov
Corporate Affairs
Crown Resorts Limited
Telephone: +61 3 9292 8671

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View Tournament Schedule

Gretel Packer, Chair of the Packer Family Foundation, today announced the latest Indigenous education program partners to be supported through the Crown Resorts Foundation and Packer Family Foundation’s $200 million National Philanthropic Fund.

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The Crown Resorts Foundation is committed to providing opportunities for young Indigenous Australians. Supporting Indigenous education programs is a key priority of the $200 million National Philanthropic Fund as we work towards eliminating Indigenous disadvantage in Australia.

The Indigenous education organisations selected as partners were chosen for their commitment to work with parents and communities to establish the trust and sense of security that enables children not only to benefit from a consistent school-based education but to thrive in such a setting.

The Crown Resorts Foundation and the Packer Family Foundation would like to congratulate the successful Indigenous education program partners: Australian Indigenous Education Foundation; Australian Indigenous Mentoring Experience; Australian Literacy and Numeracy Foundation; Aurora Indigenous Education Foundation
– The Aspiration Initiative Academic Enrichment Program; Clontarf Foundation; and Mt Druitt Street University – Noffs Indigenous Schools Project.

Ms Packer said:
‘We are delighted to partner with these outstanding Indigenous education providers. It is our hope and belief that the selected programs will provide young Australians with opportunities they need to learn, grow, and be confident in themselves and their ability to succeed.’

Of the new partnership, Jack Manning Bancroft, CEO and Founder of the Australian Indigenous Mentoring Experience, said:
'Indigenous kids are born superheroes; we simply show them how to fly. This partnership will help us do more for Indigenous kids, inspiring the next generation of leaders to rise up and take off.’

Andrew Penfold, Executive Director of the Australian Indigenous Education Foundation, said: ‘AIEF is proud to partner with the Crown Resorts Foundation and the funding they provide will be vital for AIEF’s continued growth and success, as we strive to empower thousands more Indigenous children to shape Australia’s future.’


View Full Media Release 
Indigenous Education Program 

For further information please contact:
Natasha Stipanov
Communications and Corporate Affairs Manager
Crown Resorts Limited
T: +61 3 9292 8671 I M: +61 434 187 828

NRL Premiership, Round 10, Saturday 16 May 2015, AAMI PARK
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Melbourne, Australia. Tuesday, 12 May 2015. Crown Resorts Foundation has today announced that it will host the ‘Crown Resorts Foundation Charity Challenge’. One of the must-see games of the year, the challenge will serve as a fundraiser for Ovarian Cancer Australia and will be contested by the Crown sponsored Melbourne Storm and South Sydney Rabbitohs NRL clubs on Saturday, 16 May 2015 at AAMI Park.

Crown Resorts Foundation Advisory Chair Gretel Packer, said today “we saw this game as a wonderful opportunity to work with our NRL partners to benefit the community and support a worthwhile cause. Ovarian cancer is a terrible disease that affects too many women all too frequently. Any funds raised tonight will support Ovarian Cancer Australia and help with the campaign to treat and eradicate ovarian cancer. This event also aims to draw critical attention to the disease in the public and to ensure it has the attention it deserves.”

To kick off the fundraising, the Crown Resorts Foundation has provided a cheque for $20,000 to Ovarian Cancer Australia which will be presented on field prior to kick-off by Crown Resorts Chief Executive Officer Rowen Craigie to Chair of Ovarian Cancer Australia Paula Benson. The contribution will have further significance with the fixture launching the NRL’s Women in League Round. The Crown Resorts Foundation has also pledged to provide a further $1,000 per try scored by Melbourne Storm and the South Sydney Rabbitohs.

The Crown Resorts Foundation is proud to support Ovarian Cancer Australia’s vision - to save lives and ensure that no woman with ovarian cancer walks alone. Ovarian Cancer Australia is a not-for-profit national organisation that provides support and advocacy for people affected by ovarian cancer, either themselves or through someone they love. Ovarian Cancer Australia provides support for women and their families, raises community awareness of ovarian cancer, advocates for improved services for women and promotes research.

Paula Benson, Chair of Ovarian Cancer Australia, said Crown Resorts Foundation’s donation will go a long way in helping the organisation achieve their 25/25 Vision.

“Ovarian cancer has the lowest survival rate of any women’s cancer with a low five year survival rate of 43 per cent, well beyond the average for all cancers. Last February we launched our bold 25/25 Vision which aims to improve the five year survival rate by 25 per cent by the year 2025. We thank Crown Resorts Foundation for their generous donation and valuable support” said Ms Benson.

To further enhance the initiative, the Melbourne Storm and South Sydney Rabbitohs will also both be hosting Ovarian Cancer Australia fundraising events to support the ‘Crown Resorts Foundation Charity Challenge’. Significantly, both teams players will have Ovarian Cancer Australia’s logo on their jerseys and also the Ovarian Cancer Australia teal ribbon representing their commitment to the cause. In addition, both teams have generously offered to donate their signed match jerseys as auction items to help raise further funds for Ovarian Cancer Australia.

Storm Chief Executive Officer, Mark Evans, said “Melbourne Storm enjoys a strong relationship with Crown Resorts and we are very pleased to be able to support Ovarian Cancer Australia with the Rabbitohs, through the Crown Resorts Foundation.”

Rabbitohs CEO, John Lee, said: “We’re delighted to be able to help support Ovarian Cancer Australia through our partnership with Crown Resorts and the Crown Resorts Foundation.

“We couldn’t be happier to have the Ovarian Cancer Australia logo feature on our jerseys for the ‘Crown Resorts Foundation Charity Challenge’ match against the Melbourne Storm, and to be helping raise funds for this very worthwhile cause.”

There will also be an opportunity to contribute funds to Ovarian Cancer Australia through online donations. Go to later in the week for further information.

Crown is dedicated to making the second ‘Crown Resorts Foundation Charity Challenge’ a huge success for Ovarian Cancer Australia and will be championing for every dollar raised. In 2014, the inaugural year over $44,522.90 was raised for the Ovarian Cancer Research Foundation.

 Event:  ‘Crown Resorts Foundation Charity Challenge’
 Date and Time:  Saturday, 16 May 2015, at 7:30pm
 Location:  AAMI Park

For further information please contact:

Natasha Stipanov
Corporate Affairs
Crown Resorts
T. 03 9292 8671

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Aussie Millions Poker Championship TV Broadcast - 29 April 2015
Crown Melbourne has today announced the 2015 Aussie Millions Poker Championship television broadcast will commence on ONE HD from Tuesday 5 May at 11pm.
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The Aussie Millions broadcast series will consist of 12 one-hour episodes and will be telecast Australia-wide every Tuesday and Wednesday night from 11pm for 6 weeks beginning early May on ONE HD. The premiere episode will feature the Final Table of the internationally renowned Aussie Millions ‘Main Event’, proudly part of the Asia Pacific Poker Tour (APPT).

“Crown is thrilled to be working together with APPT and ONE HD in showcasing the 2015 Aussie Millions. This premiere will be a world exclusive featuring the best international poker players in some of the biggest buy-in events in poker. Crown Melbourne and the Aussie Millions, along with the city of Melbourne, will be showcased to worldwide audiences,” said Crown Melbourne’s Tournament Director, Joel Williams.

The remaining episodes will feature coverage of the high stakes events including the ‘$100,000 Challenge’ and the ‘LK Boutique $250,000 Challenge’.

The Aussie Millions has an excellent reputation for hosting the best of the best, when it comes to high stakes poker. Players from all over the world descend on Crown Melbourne for the poker games that compact the accumulation of wealth, assessing risk and the thrill of negotiation into quick and easy hands of poker, for buy-ins of AUD$100,000, AUD$250,000 and more.

The broadcast host will be Jaimee Rogers, and the expert poker commentators include Australia’s king of poker and WSOP 2005 Champion Joe Hachem and ‘The Voice’ of Australian poker, Paul Khoury.

Program: Crown’s 2015 Aussie Millions Poker Championship Network
Network: ONE HD Dates:
Dates: Premiere episodes Tuesday 5 May and Wednesday 6 May at 11pm, for six weeks

View Full Media Release

For further information including interviews or preview tapes please contact:
Natasha Stipanov
Corporate Affairs
Crown Resorts Limited
T. +61 3 9292 8671

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