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LA Rams

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Los Angeles Rams Take Over

10 - 12 September

To celebrate the first-ever NFL regular season game in Australia at the MCG on Friday, 11 September, and the partnership with Los Angeles Rams, Crown Melbourne will transform into the ultimate destination for fans, offering a dynamic lineup of hospitality, entertainment and community experiences inspired by the excitement of game day.

Guests can expect immersive activations on the high-energy Riverwalk Fan Zone, vibrant American-inspired dining experiences across our premium venues, live entertainment at Echostate featuring mechanical bulls, country music and DJ sets, exclusive merchandise, and opportunities to connect with the Super Bowl LVI Trophy, Rams mascot Rampage, and Rams Legends.

Events

Get Closer to the Action

Experience the excitement of Crown Melbourne's partnership with the Los Angeles Rams through exclusive activations, special appearances, fan experiences, and game-day celebrations.

Rams House

Welcome to Rams House

Experience the energy of Los Angeles as Rams House arrives at Crown Melbourne for an unforgettable game day celebration.

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Championship Moments

Meet Rampage and the Rams Cheerleaders

Get ready for an unforgettable game day experience as Rampage, the official mascot of the Los Angeles Rams, and the talented Rams Cheerleaders make special appearances throughout the event.

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Bars

Your Game-Day Headquarters

Missed out on seeing the live action at the MCG? 

With Happy Hour offers and an electric game-day atmosphere, our Sports Bars are the ultimate destination to catch every thrilling moment of the action live.

Live Sports

Catch Every Moment Live

Be part of the action as Crown Melbourne brings fans together to watch the Los Angeles Rams take the field in Australia's historic NFL regular season game. Experience every thrilling moment at one of our Sports Bars.

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Happy Hour

Heineken Happy Hour

Whether you're gathering with friends before the big game or soaking up the atmosphere at Crown Melbourne, there's no better way to do it than with an ice-cold Heineken. 

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